MB Retail Design

MB is a retail design studio specialising in creating brands, spaces, and activations that move retail.

We work across the full cycle: consultancy, strategy, branding, design, visual merchandising, communications, campaigns and public relations, whether through integrated support or specific projects, depending on each client’s needs and business stage.

Services

We build and reposition brands by connecting identity, customer experience, and commercial results.

Retail branding consultancy
Point-of-sale diagnosis
Target audience and purchase behaviour research
Store positioning and concept
Benchmarking and competitor analysis
Omnichannel strategy
Naming and brand creation from scratch
Brand redesign and repositioning
Full visual identity
Brand guidelines
Tone of voice and verbal language
Brand architecture
Brand storytelling and narrative

We bring the brand to life at every touchpoint, from the physical space to the customer's sensory journey.

Visual identity applied to the space
Internal and external signage
Wayfinding and façade design
Product display planning
Window display design and seasonal changes
Custom displays and product fixtures
Visual merchandising guidelines
Team training in visual merchandising
Team training in customer experience
Customer journey mapping
Sensory design
Phygital experiences
Technology integration
Special formats: flagship stores, pop-ups, showrooms, corners, and exhibition stands

We elevate brands through campaigns, immersive experiences, and strategic connections.

Seasonal and launch campaigns
Store opening campaigns
Art direction
Social media content production
Graphic and digital materials
Integrated online and offline campaigns
Brand activations and promotional experiences
Public relations and connection curation
Implementation and project management
Roll-out and expansion to multiple locations
Sustainable projects and circular economy

We transform brands into experiences, and connections into opportunities.

Services

Culture + Design

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